
  :root{
    --ember:#E2672E; --ember-2:#9A4520;          /* action only: buttons + CTA band */
    --teal:#1DA38F; --teal-2:#157A6E;            /* third dart of the mark */
    --blue:#3F6BFF; --blue-2:#2742A8;
    --accent:#3F6BFF;        /* bright blue - graphic highlights */
    --accent-deep:#2742A8;   /* deep blue - small accent text, kickers */
    --accent-soft:#7E9CFF;   /* light blue - accents on dark */
    --cream:#F4EFE4; --charcoal:#211E1A; --near-black:#0E0D14;
    --bg:#F4EFE4; --bg-alt:#ECE4D4; --card:#FCFAF4; --ink:#211E1A; --ink-2:#2C2822;
    --muted:#564F45; --muted-2:#857E72; --line:#E3DAC9;
    --oh:"Bitter",Georgia,serif;
    --vf:"Cabinet Grotesk",system-ui,sans-serif;
    --body:"Atkinson Hyperlegible Next",system-ui,-apple-system,"Segoe UI",sans-serif;
    --wrap:1180px;
  }
  *{box-sizing:border-box}html,body{margin:0}
  body{background:var(--bg);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.62;-webkit-font-smoothing:antialiased;overflow-x:hidden}
  body::before{content:"";position:fixed;inset:0;z-index:9999;pointer-events:none;opacity:.035;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
  .wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}a{color:inherit}img{max-width:100%}
  .eyebrow,.kicker{font-family:var(--body);font-weight:700;font-size:clamp(15px,1.7vw,18px);letter-spacing:.02em;color:var(--accent-deep)}
  h1{font-family:var(--oh);font-weight:600;font-size:clamp(38px,6.6vw,76px);line-height:1.02;letter-spacing:-.01em;margin:0}
  h2{font-family:var(--oh);font-weight:600;font-size:clamp(29px,4.2vw,47px);line-height:1.06;letter-spacing:-.008em;margin:0}
  h3{font-family:var(--oh);font-weight:600;font-size:21px;letter-spacing:-.005em;margin:0}
  p{margin:0}.lead{font-size:clamp(18px,2.1vw,21px);color:var(--muted);line-height:1.55}
  .btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--body);font-weight:700;font-size:16px;border:0;border-radius:11px;
    padding:13px 20px;cursor:pointer;text-decoration:none;background:var(--ember);color:#fff;transition:transform .18s,background .18s,box-shadow .18s}
  .btn:hover{background:var(--ember-2);transform:translateY(-2px);box-shadow:0 12px 26px -12px rgba(226,103,46,.6)}
  .btn .ar{transition:transform .18s}.btn:hover .ar{transform:translateX(3px)}
  .btn-light{background:#fff;color:var(--ink)}.btn-light:hover{background:#fff;color:var(--ember-2)}
  .btn-sm{padding:10px 16px;font-size:15px;border-radius:9px}
  /* brand lockup (enlarged) */
  .brand{display:flex;align-items:center;gap:14px;text-decoration:none}
  .brand .mk{width:58px;height:58px;flex:0 0 auto;display:block}
  .brand .lk{display:flex;flex-direction:column;line-height:1.04}
  .brand .lk .wm{font-family:var(--oh);font-weight:700;font-size:35px;letter-spacing:-.015em;color:var(--ink)}
  .brand .lk .by{font-family:var(--vf);font-weight:500;font-size:17px;letter-spacing:.01em;color:var(--muted-2)}
  header.site{position:sticky;top:0;z-index:60;background:rgba(244,239,228,.82);backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid transparent;transition:border-color .2s,box-shadow .2s}
  header.site.stuck{border-bottom-color:var(--line);box-shadow:0 6px 20px -16px rgba(33,30,26,.5)}
  .nav{display:flex;align-items:center;justify-content:space-between;height:96px}
  .nav-links{display:flex;align-items:center;gap:26px}
  .nav-links a.nl{font-weight:600;font-size:15px;color:var(--muted);text-decoration:none;position:relative}
  .nav-links a.nl::after{content:"";position:absolute;left:0;right:100%;bottom:-4px;height:2px;background:var(--ember);transition:right .25s}
  .nav-links a.nl:hover{color:var(--ink)}.nav-links a.nl:hover::after{right:0}
  .hero{position:relative;padding:clamp(48px,7vw,92px) 0 clamp(40px,6vw,72px)}
  .hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,4vw,58px);align-items:center}
  .hero h1{margin:14px 0 0}
  .hero .ul{position:relative;white-space:nowrap}
  .hero .ul::after{content:"";position:absolute;left:0;right:0;bottom:.02em;height:.13em;background:var(--ember);opacity:.95;border-radius:2px;transform:scaleX(0);transform-origin:left;animation:uline .6s ease .8s forwards}
  @keyframes uline{to{transform:scaleX(1)}}
  .hero .sub{margin-top:22px;max-width:40ch}
  .hero .mech{margin-top:20px;font-family:var(--oh);font-weight:600;font-size:18px;letter-spacing:-.005em;display:inline-flex;align-items:center;gap:10px}
  .hero .mech .dot{width:9px;height:9px;border-radius:50%;background:var(--ember);box-shadow:0 0 0 4px rgba(226,103,46,.16)}
  .hero .cta-row{margin-top:26px;display:flex;align-items:center;gap:16px;flex-wrap:wrap}
  .hero .helper{font-size:14px;color:var(--muted-2)}
  .hero .local{margin-top:22px;font-size:13px;color:var(--muted-2);display:flex;align-items:center;gap:8px}
  .vid{position:relative;aspect-ratio:4/3.1;border-radius:16px;overflow:hidden;background:linear-gradient(160deg,#211f1c,#2f2a25);border:1px solid #14120f;box-shadow:0 40px 70px -40px rgba(33,30,26,.6);display:flex;align-items:center;justify-content:center}
  .vid .grid-bg{position:absolute;inset:0;opacity:.18;background-image:linear-gradient(#ffffff22 1px,transparent 1px),linear-gradient(90deg,#ffffff22 1px,transparent 1px);background-size:34px 34px}
  .vid .play{position:relative;width:74px;height:74px;border-radius:50%;background:var(--ember);display:flex;align-items:center;justify-content:center;box-shadow:0 0 0 10px rgba(226,103,46,.16)}
  .vid .play::after{content:"";border-left:20px solid #fff;border-top:12px solid transparent;border-bottom:12px solid transparent;margin-left:5px}
  .vid .cap{position:absolute;left:16px;bottom:14px;color:#e9e2d8;font-size:12px;opacity:.9}
  .vid .tagstub{position:absolute;right:16px;top:14px;font-size:11px;color:#cdbfae;border:1px solid #ffffff2e;border-radius:999px;padding:3px 10px}
  section{padding:clamp(58px,7vw,104px) 0}
  .alt{background:var(--bg-alt)}
  /* problem bubbles */
  .prob-top{max-width:62ch;margin-bottom:14px}
  .bubble-stage{position:relative;min-height:320px;margin-top:18px}
  .bubble{position:absolute;background:#fff;border:1px solid var(--line);border-radius:18px;padding:18px 22px;max-width:340px;
    font-family:var(--oh);font-weight:500;font-size:clamp(16px,1.9vw,21px);line-height:1.32;color:var(--ink);box-shadow:0 18px 36px -26px rgba(33,30,26,.4);will-change:transform}
  .bubble::after{content:"";position:absolute;width:18px;height:18px;background:#fff;border-right:1px solid var(--line);border-bottom:1px solid var(--line);transform:rotate(45deg);left:34px;bottom:-9px}
  .b1{left:2%;top:0}.b2{right:3%;top:48px}.b3{left:14%;top:130px}.b4{right:9%;top:182px}
  .js .bubble{animation:float 7s ease-in-out infinite}
  .js .b2{animation-duration:8.5s;animation-delay:-1.2s}.js .b3{animation-duration:9.5s;animation-delay:-2.4s}.js .b4{animation-duration:8s;animation-delay:-3.1s}
  @keyframes float{0%{transform:translate(0,0) rotate(-.4deg)}50%{transform:translate(0,-16px) rotate(.5deg)}100%{transform:translate(0,0) rotate(-.4deg)}}
  .prob-close{margin-top:24px;font-family:var(--oh);font-weight:600;font-size:clamp(20px,2.5vw,28px);line-height:1.28;max-width:30ch}
  /* reality map */
  .real-head{max-width:60ch;margin-bottom:clamp(24px,3vw,40px)}
  .map-stage{position:relative;min-height:680px}
  .map-art{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:430px;max-width:58%;height:auto;filter:saturate(.9)}
  .callout{position:absolute;width:248px;background:#fff;border:1px solid var(--line);border-radius:14px;padding:18px 18px 16px;box-shadow:0 18px 40px -30px rgba(33,30,26,.5)}
  .callout .n{font-family:var(--oh);font-weight:600;font-size:clamp(28px,3.4vw,40px);line-height:1;color:var(--ember);letter-spacing:-.01em}
  .callout .l{margin-top:9px;color:var(--muted);font-size:14px;line-height:1.42}
  .callout .src{margin-top:9px;font-size:11px;letter-spacing:.05em;color:var(--muted-2)}
  .callout.left::after,.callout.right::after{content:"";position:absolute;top:50%;width:40px;height:1.5px;background:var(--line)}
  .callout.left::before,.callout.right::before{content:"";position:absolute;top:50%;width:9px;height:9px;border-radius:50%;background:var(--ember);transform:translateY(-50%)}
  .callout.left::after{right:-40px}.callout.left::before{right:-44px}
  .callout.right::after{left:-40px}.callout.right::before{left:-44px}
  .c1{left:0;top:18px}.c2{left:0;top:250px}.c3{left:0;top:486px}.c4{right:0;top:18px}.c5{right:0;top:250px}.c6{right:0;top:466px}
  .gapviz .mini{display:flex;flex-direction:column;gap:9px;margin-top:6px}